Manager Marketing Analyst
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Posted by: Cleveland Brothers on May 16, 2018


Location:

Harrisburg, PA

Job Description:


General Description:
Lead the development, direction, planning and evaluation of customer analysis activities to support and facilitate the dealership's Marketing Strategy, including data management, analytics, segmentation, and targeting. Lead Market Intelligence activities VOC, competitive analysis, Dodge reports Lead the development and implementation of results analysis & reporting market share, competitive sales model analysis, parts and service sales. Lead the development of predictive analyses to help direct more effective sales and marketing customer targeting. Data maintenance - maintains the integrity and increase the quality of all customer data in our ERP and CRM systems. Define marketing systems requirements and work with IT on implementation, including CRM, and marketing automation needs Manage data analysis support for segment targeting and opportunity assessment for Marketing Plan development with syndicated economic data (McGraw Hill, Hoovers, Dodge Reports) and Caterpillar data sources Develop market basket analysis to promote associated parts products and drive larger purchase revenue. Identify opportunities for part sales with Product Support customer base, including Do it Myself, Work With Me, and Do It For Me segments. Other duties as assigned by supervisor Direct management of Marketing Data Specialist and Data Analyst Management reserves the right to change to assigned job functions at any time Work experience requirements:
5+ years experience in data management, modeling, analysis, and reporting Strong strategic and innovative thinker. Proven track record of converting strategic thoughts into actions that drive business results. Outstanding written and oral communication skills, ability to successfully multi-task and work well in a fast paced environment. Expert in Microsoft Excel and PowerPoint and proficient in email and other Microsoft Office products, including Word and Access Strong knowledge of data visualization systems such as Tableau Strong teamwork skills a must Willingness to work occasional evenings, weekends and travel overnight as needed Education requirements:
A bachelor's degree with a major in statistics, business administration, or marketing, or equivalent work experience.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. For employment or application questions, please contact the Human Resources department at (866) 778-3870.

Cleveland Brothers Equipment Company https://clevelandbrothers.applicantpool.com

HR. Website URL:

https://careers.clevelandbrothers.com/jobs

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About Cleveland Brothers Equipment Co.

We Are Looking For Great Technicians! Cleveland Brothers Equipment Co., Inc. can trace its origin back to 1937 when Bob and Roy Cleveland started a landscaping contracting company. The company evolved throughout the years working on numerous high profile jobs. In response to their development they started searching for new opportunities, Bob and Roy eventually took over the Caterpillar dealership in Central Pennsylvania. On October 10, 2005 Cleveland Brothers acquired Beckwith Machinery Company. In addition Cleveland Brothers also acquired One Call Rentals, a network of Cat Rental Stores in Western Pennsylvania and Northern West Virginia. One Call Rentals handles Caterpillar compact construction equipment and allied equipment such as air compressors and aerial lifts. This expansion allowed the Cleveland Brothers family of companies to serve 59 Pennsylvania counties in an area that stretches from the Northeast corner of the state throughout all of Central and Western Pennsylvania. Included in this new territory are 17 counties in Northern West Virginia and 2 in Western Maryland. Caterpillar Dealerships are great places to work, and Cleveland Brothers, who is serving Pennsylvania and West Virginia, is one of the best. With competitive compensation, affordable cost of living, proximity to big cities and outdoor adventures, Cleveland Brothers is a great place to start your next career. Looking for a Career as a CAT Technician? We NEED great people! See open positions at: www.clevelandbrothers.com/careers

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